Global Drinks Company Incentive Programme

Diageo USA

BEM Ireland have been the recognised destination management partner for Diageo USA for the past 18 years. In June 2012, six of the top distributers of Guinness in the East Coast of the USA were rewarded with an amazing 4 night trip to the South West and West Coast of Ireland. The winners and their spouses spent two days in Hotel Europe overlooking the Lakes of Killarney and two days at Doonbeg Lodge in County Clare overlooking the Atlantic Ocean. These 5 Star properties are truly amazing, overlooking some of the most beautiful views in the whole of Ireland. Highlights of the programme included Golf at Tralee, a journey by jaunting car through the Gap of Dunloe, an immersion into the culture and extraordinary scenic beauty of the Burren in County Clare and an evening in Cassidy’s Pub entertained by the Cassidy Family and some of the best local traditional musicians from Carron & Kilfenora.